Creativity is a mental process involving the generation of new ideas, concepts, or new associations between existing ideas or concepts.
From a scientific point of view, the products of creative thought (sometimes referred to as divergent thought) are usually considered to have both originality and appropriateness. An alternative, everyday conception of creativity is that it is simply the act of making something new.
Creativity is typically used to refer to the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas in some specific context.
MacrocosM works towards enkindling the creativity in people, especially the youth.
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